Wednesday, May 4, 2011

Walmart's Ad Match Guarantee

Here is a great synopsis of Walmart's Ad Match Guarantee in layman's (or woman's)terms:

Our Ad Match Guarantee

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.
We gladly match the price in the following types of ads:*

* Buy one, get one free ads with a specified price
* Example: Buy one for $2.49, get one free (BOGO)

* Competitors' ads that feature a specific item for a specified price at a specific retailer
* Example: $2.99

* Preferred shopping card advertised prices for specific item
* that are in a printed ad and require a competitor's shopping card for the discount to apply

* For fresh produce and meat items
* when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

* We will match any local competitor's advertised price.
* We do not require customers to have the ad with them to honor a competitor's ad.
* Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

* Items that require a separate purchase to get the ad price
* example: "Buy [item A] to get [item B] for $C"

* Items with no actual price that require a purchase to get free product
* example: "Buy both [items A & B] to get [item C] for free"

* Items that require a purchase to get a competitors' gift card
* example: "Buy [item A] to get a $B gift card

* Buy one, get one free (BOGO) ads with no actual price given
* Going out of business or closeout prices
* Percentage off
* example: "All mascara, 40% off"

* Competitors' private label price promotions

We do not honor:

* Ads when the actual price for items cannot be determined.
* Internet pricing
* Misprinted ad prices of other retailers
* Competitor ads from outside of the store's local trade territory

Download Our Ad Match Guarantee

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